Lovely Things – Branding  

The identity of Lovely Things borns from the idea of generating sensory products, those that lives day to day with us. Lovely Things is the line of products for the home that launched FAMES Clothes, at the end of 2016. The premise for the design’s realization was to merge FAMES, casual and urban imprinting, with Lovely Things, which would take an intimate and comfortable concept. The process was to develop a visual system of gesture subtle and feminine, respecting the minimalist image that characterizes FAMES. 

La identidad de Lovely Things nace de la idea de generar productos sensoriales, los que viven día a día con nosotros. Lovely Things es la línea de productos para el hogar que lanzó FAMES Clothes a fines de 2016. La premisa para la realización del diseño fue fusionar FAMES, la impronta casual y urbana, con Lovely Things, que tomaría un concepto íntimo y cómodo. El proceso consistió en desarrollar un sistema visual de gesto sutil y femenino, respetando la imagen minimalista que caracteriza a FAMES.



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